Skechers Named Title Sponsor of the Hot Chocolate Run Series
America’s Sweetest Run returns in October
Ventures Endurance, part of Gannett’s (NYSE: GCI) USA TODAY NETWORK Ventures, today announced Skechers, The Comfort Technology Company®, as the title sponsor of the Hot Chocolate Run series through a multi-year partnership.
The SKECHERS Hot Chocolate Run kicks off October 5th in Denver, CO and continues through 16 additional cities across the nation, including the newest stop in Louisville, KY. With 5K, 10K, 15K and 10 Mile distances as well as a virtual race option all season long — there’s a race for every chocolate-loving runner out there.
“We are excited that Skechers is the new title sponsor of the Hot Chocolate Run Series and welcome them into USA TODAY Network local communities,” said Nate Scott, Vice President, General Manager of Sports & Events, Gannett | USA TODAY Network. “Since launching in 1992, Skechers has become one of the top-selling shoe brands in the world — and I couldn’t be more thrilled for them to be joining us for the next two seasons of fun, comfort, world-class running experiences, hospitality, and delicious hot chocolate across the nation.”
As title sponsor, Skechers will bring their dynamic energy and footwear innovation to the Hot Chocolate Run by introducing the Skechers AERO Series of technical running footwear to race attendees and participants. Representing the latest evolution of technical running styles from the brand, Skechers AERO styles are engineered to deliver an exhilarating blend of speed, style, and comfort making them the perfect choice for runners of all levels. From seasoned athletes chasing personal bests to newcomers looking to enjoy a fun and inclusive run, Skechers AERO offers the ideal combination of performance and versatility, ensuring every participant can stride confidently and comfortably toward the finish line.
“The Hot Chocolate Run Series is an event that embodies community, energy, and the joy of running – a perfect series for Skechers Performance to be the title sponsor of,” said Ben Stewart, VP of Product Development and Merchandising for Skechers Performance. “With the launch of our Skechers AERO Series earlier this summer, we’re looking forward to more runners experiencing the brand’s signature Comfort that Performs around the nation.”
Race participants and spectators can engage with Skechers-branded on-course activations in select markets, as well as unforgettable experiences at all Expos and Finish Line Festivals. Skechers will also have an elevated presence including custom giveaways at various races this season. Additionally, racers will enjoy early access to demo Skechers’ new running shoes, set to launch in spring 2026. These activities are designed to celebrate runners and enhance the bold, inclusive spirit that has defined this iconic race since 2008.
SKECHERS Hot Chocolate Run registrants will receive an exclusive branded full zip jacket, a commemorative finisher medal, and access to the Post-Run Festival with music, vendors, and chocolate fondue mugs filled with dippable treats and hot chocolate.
To learn more about the SKECHERS Hot Chocolate Run series and how to register, visit hotchocolate15k.com. If you are interested in becoming a volunteer, contact volunteer@venturesendurance.com.